04
Typography
Typography is a cornerstone of the +MORE identity system. We employ the versatile and precise TTHoves font family to create emotional connections and communicate effectively with our diverse audience.
Primary Font
We use TT Hoves in our brand identity. This versatile font family allows us to maintain consistency across all our communications while ensuring clarity and readability.
Weights & Styles
To ensure coherence, we adhere to a restrained approach in selecting font weights and styles. Within the TT Hoves family, we primarily utilise Semibold, Medium and Regular variants for our brand identity.
Secondary Font
We use GT Super for SubHeadings. This dynamic font provides visual contrast and allows us to maintain consistency across all our communications while ensuring clarity and readability.
Default Font
When TT Hoves is unavailable, we use Helvetica. In most everyday uses it is set at 10pt.
Typographic layout
This is a visual layout for headline, sub heading and body copy.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
2 line heading
ready to help you grow.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Single line heading
Typeface Settings
Explore the nuances of kerning and tracking. Discover how adjusting these settings can enhance readability and visual appeal in your typography.
Kerning: the space between individual letters.
Tracking: the space between all letters.
Usage Chart
The usage chart provides guidelines for legible type setting across different contexts. However, adaptability is key, and designers should exercise discretion based on various factors such as mediums, scales, screen resolutions, materials, and production techniques.
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