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Communications
The follow sections relate to our tone of voice, how are interact, manage and communicate our brand externally.
Tone of Voice
We are Direct
Confident + Practical
We are Savvy
Knowledgeable + Insightful
We are Human
Welcoming + Interesting
Advertising
The local Directors, alongside the marketing team, determine any specific localised advertising. All advertising or material that references brands related to the +MORE group must be approved by the Marketing Manager before being published.
Social Media
We recognise that many of our employees use social media tools both in relation to their personal lives and as another way to connect with clients, grow their brand and share information about The +MORE Group (+MORE).
For brand consistency, we encourage our employees to only share content posted by +MORE social media accounts to their personal social media accounts, rather than taking a DIY approach. +MORE invest heavily in building a strong, consistent brand meeting both imagery and writing standards that are uniquely +MORE.
However, if you are using your personal social media accounts or blogs to create your own content about +MORE including posting about your role, client interactions, our services or our business, always use good judgment and follow these guidelines:
- Follow the +MORE Brand Policy
- Employees are not permitted to open +MORE branded social media accounts. For example, an Instagram handle titled “@plusmoreLOCATION or @plusmoreYOURNAME” is not permitted. You can refer to +MORE and your title/role when completing your account profile and within the account bio.
- If using +MORE’s logo or imagery in your social media content, please ensure you follow the requirements within the +MORE Brand Guidelines, seeking approval from the Marketing Manager.
- Exercise good judgment
- Employees are personally responsible for the content they publish. Keep conversations positive, truthful and refrain from using any language that could be interpreted as demeaning, slurs, inflammatory etc., as well as any negative comments targeted at other businesses or competitors. Consider social media an extension of the workplace and show your audiences proper consideration and respect.
- Don’t forget about legal and privacy sensibilities
- You may be legally responsible for the content you post, so respect brands, trademarks, and copyrights.
- Don't post sensitive, private, or confidential company information.
- Respect client privacy at all times.
- Don't post photos of or make negative comments about our clients and do not share details about client visits without their permission.
- Don't post comments about a coworker, client or vendor that could be perceived as harassing, threatening, retaliatory or discriminatory.
- Follow terms and conditions for social media networking sites
Tips and tricks on what you can do when mentioning +MORE on your personal social media accounts:
- + Ensure your page is on a public setting (otherwise you won’t be able to grow your audience)
- + Frequency of posts help to build your profile and increase engagement; we suggest posting at least once a week if you are trying to build your professional profile online
- + The use of hashtags is how you can reach new audiences #businessgrowth #advisory
- + Follow +MORE from your personal accounts to stay up to date and have easy access to share posts
- + Like and share +MORE content adding your spin to it in an appropriate way
- If you are aiming to improve your personal profile in a professional sense, as well as posting your own content, we suggest using both 1st party content (like +MORE’s) and 3rd party content like business news and views from respected and reputable sources (Business News, traditional media outlets, established sources like Banks and Economists in the public domain etc)
Thank you for following our social media guidelines while sharing your valuable insights and +MORE news online. Social media is constantly evolving, so please check this document regularly to ensure you’re up to date on the latest. If you have any questions relating to our Social Media Guidelines, please contact the Marketing Manager.
Client Events
The +MORE Group run client events across our offices. Events can be tailored to your office specifically. Events play an important role in showcasing our brand to the community, so all events must be pre-approved by the Marketing Manager to ensure our event standards are met.
Client Gifting
The +MORE Group curates and dispatches thoughtful gifts to our clients, tailored to each unique occasion. Whether it's during the festive season, as a welcoming gesture for new clients, or to express our gratitude for referrals.Gifts are to be organised by local Directors with the below guidelines in mind.Keep it local. Choose local where possible to show our support to local businesses.Quality over quantity. Choose well-made, durable items that will be appreciatedInclude a personalised card signed off by the teamKnow the recipient. E.g. Don’t send a bottle of wine to a client who you aren’t sure drink alcohol.
Approval from the marketing team is required before placing orders for gifts.
welovelocal.co.nz has a great range of giftboxes that are tailored to specific locations.
Sponsorships
The +MORE Group proudly partners with Variety, the Children’s Charity, sharing a commitment to making a positive difference in the lives of Kiwi children. Dan Henderson, our Managing Director, sits on the Board. Outside of this, directors determine local sponsorships for our offices, allowing us to support causes and initiatives that are meaningful to our local communities.
The +MORE Group curates and dispatches thoughtful gifts to our clients, tailored to each unique occasion. Whether it's during the festive season, as a welcoming gesture for new clients, or to express our gratitude for referrals.Gifts are to be organised by local Directors with the below guidelines in mind.Keep it local. Choose local where possible to show our support to local businesses.Quality over quantity. Choose well-made, durable items that will be appreciatedInclude a personalised card signed off by the teamKnow the recipient. E.g. Don’t send a bottle of wine to a client who you aren’t sure drink alcohol.
Approval from the marketing team is required before placing orders for gifts.
welovelocal.co.nz has a great range of giftboxes that are tailored to specific locations.
