10

Partnerships

The strength of our network is reflected in our partnership framework. Please use these guides to deliver a consistent experience for all of our partnerships.

Malloch McClean +MORE

The following guides apply to the Malloch McClean +MORE branding and communications.

Brand name: Malloch McClean+MORE
Anytime you are referring to this name, the correct format is using title case for Malloch McClean and all capital letters for +MORE including the + symbol with no spaces.

Logo Colour

When +MORE is used as part of a logo lockup we use the same TT Hoves font and structure to build the brand mark. This can be applied to all new partnership logos.

70% Black

On a light background we differentiate the title using 70% black

70% Black

On a dark background we use the reverse logo differentiate the title using 70% black

Safe Zones

The exclusion zone safeguards the legibility and impact of the logo by isolating it from other visual elements like text, graphics, and imagery.

The safe zone for the logo equals the width of the Plus symbol within the logo.

The safe zone for the wordmark equals the width of the Plus symbol within the logo.

Malloch McClean+MORE colour palette

This  colour palette is consistent with our network colours and has the flexibility to use the light blue colour at 5%.

Name:
Black
HEX:
#292c31
RGB:
41/44/49
CMYK:
74/66/58/61
Pms:
Black 6 C
Name:
White
HEX:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Name:
Chalk
HEX:
#ded7d1
RGB:
222/215/209
CMYK:
0/3/6/13
Name:
Light BLuE
HEX:
#18b6c7
RGB:
24/182/B199
CMYK:
72/4/22/0
Pms:
3125 C
Name:
Dark Grey
HEX:
#6d6e71
RGB:
109/110/113
CMYK:
4/3/0/56
Pms:
Cool Grey 10 C

Applications Examples

These are examples of how we apply our Malloch McClean+MORE branding.

Download Assets

Malloch McClean+MORE library
Download Logo

MGI+MORE

The following guides apply to the MGI+MORE branding and communications.

Safe Zones

The exclusion zone safeguards the legibility and impact of the logo by isolating it from other visual elements like text, graphics, and imagery.

The safe zone for the logo equals the width of the Plus symbol within the logo.

The safe zone for the wordmark equals the width of the Plus symbol within the logo.

MGI+MORE colour palette

This partnership colour palette is consistent with our network colours and has the flexibility to use the MGI Blue colour at 5%.

Name:
Black
HEX:
#292c31
RGB:
41/44/49
CMYK:
74/66/58/61
Pms:
Black 6 C
Name:
White
HEX:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Name:
Chalk
HEX:
#ded7d1
RGB:
222/215/209
CMYK:
0/3/6/13
Name:
MGI Blue
HEX:
#0041c4
RGB:
0/65/255
CMYK:
91/78/0/0
Pms:
blue 286

Download Assets

MGI+MORE library
Download Logo