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Logo
Our word mark is clean and simple. It acts as a logo but can also become part of the conversation connecting our clients with value.
Logo
Our logo is clean and graphic. We always present our logo in either black or reversed out in white. We never use another colour. It is at the designers discretion to make sure the logo is always legible and used in the right manner.

Logo lockup
When +MORE is used as part of a logo lockup we use the same TT Hoves font and structure to build the brand mark. This can be applied to all new partnership logos.
On a light background we differentiate the title using 70% black
On a dark background we use the reverse logo differentiate the title using 70% black
Safe Zones
The exclusion zone safeguards the legibility and impact of the logo by isolating it from other visual elements like text, graphics, and imagery.

The safe zone for the logo equals the width of the Plus symbol within the logo.

The safe zone for the wordmark equals the width of the Plus symbol within the logo.
Colour
Understanding these colour choices empowers you to effectively represent the +MORE Group across various mediums while staying true to our brand's identity.



