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05
Colour
Colour adds impact, excitement, and delight to any identity system. We leverage colour to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.
The Basics
Our colour palette features vibrant, digitally-native hues complemented by a refined selection of greys and neutrals.
Colour values
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
Please note:
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Primary colours
Name:
Black
HEX:
#292c31
RGB:
41/44/49
CMYK:
74/66/58/61
Pms:
Black 6 C
Name:
White
HEX:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Name:
Vivid Blue
HEX:
#2700de
RGB:
0/64/255
CMYK:
84/62/0/0
Pms:
2935 C
Name:
Dark Grey
HEX:
#6d6e71
RGB:
109/110/113
CMYK:
4/3/0/56
Pms:
Cool Grey 10 C
Secondary colours
Name:
Blue 350
HEX:
#BFCFFF
RGB:
191/207/255
CMYK:
19/8/1/0
Pms:
658 C
Name:
Dark Blue
HEX:
#002D57
RGB:
0/45/87
CMYK:
100/48/0/66
Pms:
540 C
Name:
Blue 600
HEX:
#5982FF
RGB:
89/130/255
CMYK:
64/38/0/0
Pms:
660 C
